Special Edition: Telling My Truth During Brain Tumor Awareness Month
May is Brain Tumor Awareness Month, and I embrace it as both an advocate and a survivor. Fifteen years ago, while I was still college I...
Fun & Effective Promotional Ideas
A comprehensive promotional campaign and media relations are ideal for creating awareness in reference to plays, concerts, etc, however,...
The Secret to Social Media Success is Consistency
I receive many telephone calls from artists asking me for help in reference to their social media marketing; the chief concern is usually...
The Show is Over, Now What?
You rehearsed, produced a successful show, and now it’s over. The work is done, right? Moving on to the next project? Many artists feel...
How to Create Your Media Kit and Promotional Campaign
While having a public relations or marketing professional, as part of your team is beneficial if you are an independent artist or theater...
Do Not Keep the Media Waiting
In the past two years, I have lost a couple of press coverage opportunities due to clients not providing me with certain information....
Do Your Research: Finding Media That Is a Proper Fit
Recently, a colleague generously shared a media list with me, and instead of contacting the individuals instantly; I looked up every...
The Untapped Promotional Tool
Recently, I have been searching for platforms on how to help artists build new audiences for their respective shows. I have been speaking...
Not Defined By Limitations
"We can choose to not let circumstances, no matter what they are, peel away the core of our humanity."-David Harrell, actor and...
Social Media: Do's & Don'ts for Artists
Social media serves as a platform to develop your brand, engage interest, and of course promote your product/project. I highly encourage...
