You rehearsed, produced a successful show, and now it’s over. The work is done, right? Moving on to the next project? Many artists feel this way after a production’s run, however, the work is far from complete. You have taken the community on a ride for the duration of your show’s process (pre-production, rehearsals and the run), and they have supported you faithfully by attending, sharing social media posts, providing media coverage, and the list goes on. Now, you have to acknowledge those that made everything possible and wrap up properly.
What exactly do I do? The first step should begin during the show’s process (both pre-production and the run); keep a list of EVERYONE that is part of your team, members of the press who covered the play, other actors and industry folks who attended and/or provided support in other ways, and anyone else that helped (when possible reciprocate and attend the shows corresponding to those who attended yours).
The day after the show’s final performance make sure to thank all of the above for their contribution/attendance on social media. If a celebrity or high-profile individual attended or was part of the process, acknowledge them publicly and post a picture of the person at the show/rehearsal. Yes, this is a lot of work and will take you time to compile, as well as to execute, however, please remember that everyone I mentioned took the time to help YOU. Not only is it good theatre etiquette, but appreciation is immeasurable and can go a long way.
Secondly, provide a detailed, yet fun re-cap of all of the press coverage the show generated and feature it on your social media and newsletter. I personally like to write “Check out all of the great press that was bestowed to the show,” and roll-out each individual piece on my platforms, as well as the show’s, and I always encourage my clients to do the same. Post coverage/social media announcements serve various purposes; 1) you’re extending a well-deserved thank you to all of the media that provided you a press mention, 2) it’s a reminder of how much visibility the show had, 3) it can be very useful in promoting your next project, and may land you some work.
Thirdly, archive EVERY SINGLE piece of press the play received. Update your website and the production’s to reflect reviews/articles. Create a press kit/production portfolio, within in days of the finale performance, so that everything is fresh in your mind. Portfolios are extremely beneficial for potential investors, future production venues, theatre festival submissions, add value to the show, and grant you marketability as an actor, producer, director, etc (always remember that everything you do as a theatre professional may provide you with employment opportunities).
Lastly, send a thank you note/email to everyone I referenced above. I understand that you have already extended your gratitude via social media; however, a personal note is absolutely necessary, as all of these individuals took the time to invest in your project in some type of manner.
You are building community and establishing relationships with every project that is publicly presented. Lay down the groundwork, so that these community networks follow your work and continue to grow, by doing so, you are also creating a brand.
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